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Each entry must include a description of the editorial mission of the publication and a separate editorial statement explaining why the entry deserves an award. To enable judges to compare the achievements of publications with different resources and goals, the description of the editorial mission should include information about editorial staffing and publication strategy, especially the use of print and digital media, but should be no longer than 100 words. The editorial statement describing the entry is strictly limited to 400 words in the General Excellence and Magazine of the Year categories and 300 words in all other categories. Entries may include examples of media coverage and correspondence from readers or others attesting to the significance of the entry; such materials should be uploaded at ellieawards.org. Any significant challenge to the accuracy or fairness of an entry, including corrections or retractions, must be noted in the statement.

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